Limited Time Offer! For Less Than the Cost of a Starbucks Coffee, Access All DevOpsSchool Videos on YouTube Unlimitedly. Master DevOps, SRE, DevSecOps Skills! Enroll Now Source: businesswire.com Headquartered in Tokyo, SoftBank is one of Japan’s largest telecommunications service providers. In 2015, the company adopted the slogan “Half & Twice” which aimed to reduce manual efforts and costs by half through the use of technologies and simultaneously double productivity and creativity. In 2016, they adopted the slogan “Smart & Fun!”